CapitalWise Brand & Product Design

The Client — CapitalWise is a community content platform powered by Hum Capital. In fulfilling Hum Capital’s brand promise to level the playing field for new entrepreneurs, Hum Capital launched CapitalWise to connect founders with the latest fundraising resources. CapitalWise also functions as a long term content marketing tactic used to drive new users to the Hum Capital platform.

My Contribution — My work included developing the CapitalWise visual brand system and messaging guide, designing interactions for the platform and conducting UX research to develop long term content goals.

My Skills — Brand Design, Prototyping, UI Design, UX Research, User Journeys & Flows.

CapitalWise Logo

The CapitalWise logo has a “W” feature glyph inspired by the bookmark symbol. When we find something useful or relevant, we bookmark it for later...

Designing INteractions on CapitalWise

driving users from capitalwise to Hum Capital

CapitalWise is a long term content marketing tactic used to drive new users to the Hum Capital platform. By creating valuable content and engaging with audiences through social media, CapitalWise aims to establish itself as a trusted source of information within the entrepreneurial community, and in time, to attract new users to the Hum Capital platform.

One of many content journeys designed to drive users from CapitalWise to Hum Capital.

Supporting Digital Collateral

One page explainer for prospective launch partners

Lead Gen social imagery

Article thumbnail imagery

CapitalWise messaging

How to write for CapitalWise

CapitalWise speaks to an audience that’s seeking educational information. Because of this, we strive to communicate in clear, everyday language with the goal of being informative, yet approachable and welcoming. Therefore, CapitalWise voice aims to be:

  • Knowledgeable without pretension.

  • Straightforward without technicality.

  • Helpful without being salesy.

  • Professional without sterility.

  • Conversational without nonchalance.

  • Smart without condescension or jargon.

The Elevator Pitch

CapitalWise is a centralized content hub for founders, entrepreneurs, and CEOs that features articles, tools, guides, and other resources about topics related to fundraising—all powered by Hum Capital.

The Mission

Connecting founders with the right fundraising resources — Our mission is to provide a central destination for educational fundraising content by creating and sourcing articles, guides, tools, and insights for founders and executives who are exploring the best ways to raise money for their businesses.

Our Brand Values

  • Education

  • Accessibility

  • Community

  • Collaboration

Back to start — Hum Brand page